Location: Abuja (FCT)
Employment Type: Full-time
Reports to: Marketing Manager / Head of Sales
Company Overview
Bravies Homz Limited is a real estate company based in Abuja, Nigeria, committed to delivering quality property solutions and creating valuable real estate investment opportunities. The company specialises in property sales and real estate development, helping individuals and investors make informed decisions towards achieving their property ownership and investment goals.
Driven by integrity, excellence, innovation, and customer satisfaction, Bravies Homz Limited is focused on building lasting relationships, delivering value, and contributing to the growth of the real estate sector in Nigeria and across Africa.
The company is recruiting to fill the position of Digital Marketer in Abuja.
Job Summary
The Digital Marketer will be responsible for planning, implementing, and monitoring digital marketing campaigns to increase brand awareness, generate qualified leads, attract customers, and support revenue growth.
The ideal candidate should have practical knowledge of social media marketing, digital advertising, content planning, search engine optimisation (SEO), analytics, and online lead generation.
Key Responsibilities
- Develop and execute digital marketing strategies aligned with the company’s marketing and sales objectives.
- Plan and manage campaigns across relevant digital platforms, including Facebook, Instagram, LinkedIn, TikTok, and Google.
- Create social media content calendars in collaboration with the content and design teams.
- Coordinate the production of marketing content, including graphics, short videos, promotional materials, and campaign copy.
- Set up, monitor, and optimise paid advertising campaigns to improve reach, engagement, lead generation, and conversions.
- Conduct audience research to identify customer needs, interests, and online behaviour.
- Manage the company’s online presence and maintain consistent brand messaging across platforms.
- Monitor campaign performance using appropriate analytics tools.
- Track advertising expenditure and recommend ways to improve return on investment.
- Conduct keyword research and implement basic SEO practices where applicable.
- Develop email marketing, retargeting, and lead-nurturing campaigns where appropriate.
- Collaborate with the sales team to generate qualified leads and improve lead conversion.
- Research competitors, industry trends, and emerging digital marketing opportunities.
- Prepare weekly and monthly digital marketing performance reports.
- Recommend campaign improvements based on data, customer feedback, and performance results.
- Ensure that marketing materials comply with brand guidelines and applicable advertising requirements.
Key Performance Indicators (KPIs)
Performance will be assessed using the following indicators:
- Number of qualified leads generated.
- Cost per lead.
- Conversion rate.
- Return on advertising spend (ROAS), where applicable.
- Website traffic and landing-page performance.
- Social media engagement and audience growth.
- Campaign delivery within budget.
- Quality and timeliness of marketing reports.
- Contribution to sales and customer acquisition.
Qualifications and Experience
- Minimum of an HND or Bachelor’s degree in Marketing, Mass Communication, Digital Marketing, or a related field.
- At least 2–4 years of practical digital marketing experience is preferred.
- Demonstrable experience running digital advertising campaigns.
- Knowledge of social media management and analytics tools.
- Experience with Google Analytics, Google Ads, Meta Ads Manager, or similar tools is an advantage.
- A portfolio of previous campaigns and measurable results is desirable.
Required Skills and Competencies
- Strong knowledge of digital marketing strategies and techniques.
- Content planning and campaign management skills.
- Data analysis and reporting skills.
- Proficiency in social media advertising.
- Lead generation and conversion optimisation skills.
- Creativity and attention to detail.
- Budget management skills.
- Excellent communication and teamwork.
- Ability to manage multiple campaigns and meet deadlines.
How to Apply
Interested and qualified candidates should send their CV to [email protected], using Digital Marketer as the subject of the email.
Application Closing Date
Not Specified.