Location: Lagos
Employment Type: Full-time
About SANY Nigeria
SANY Nigeria is a subsidiary of SANY Group, a global leader in the manufacturing and supply of heavy-duty equipment. The company provides equipment and machinery solutions for industries such as construction, mining, infrastructure and engineering.
SANY Nigeria is recruiting an experienced Brand Manager to lead its brand development and market positioning initiatives. The successful candidate will be responsible for strengthening the company’s reputation, increasing brand visibility and ensuring consistent brand communication across the Nigerian market.
Job Responsibilities
The Brand Manager will serve as a link between the company’s corporate strategy, business objectives and market execution. Key responsibilities will include:
- Developing and implementing brand strategies that strengthen SANY’s recognition and reputation in Nigeria.
- Driving initiatives that improve brand visibility and engagement among relevant industry stakeholders.
- Ensuring that marketing campaigns, events, partnerships and corporate communications align with the company’s brand objectives.
- Building a strong and consistent brand identity that resonates with customers, employees and other stakeholders.
- Positioning SANY as a trusted and recognised brand among contractors, fleet owners, mining operators, engineers, project managers and government stakeholders.
- Translating corporate direction and business objectives into effective brand-building initiatives.
Qualifications and Requirements
Interested candidates should possess the following qualifications and experience:
- Bachelor’s Degree in Marketing, Communications, Business Administration, Advertising, Public Relations, Mass Communication or a related field.
- At least seven years of relevant experience in Brand Management, Marketing, Communications, Corporate Affairs, Public Relations or related functions.
- Proven leadership experience managing teams, agencies or cross-functional projects.
- Experience in industrial, manufacturing, engineering, construction, automotive, technology, infrastructure or other complex business-to-business (B2B) environments is highly desirable.
- Demonstrated success in building brand awareness, corporate reputation and market visibility.
- Strong understanding of digital marketing, social media, content development, public relations, event marketing and corporate communications.
How to Apply
Interested and qualified candidates should apply online through the SANY Nigeria recruitment portal:
Application Closing Date: Not Specified.