Location: Lagos Mainland, Lagos Employment Type: Full-time Industry: FMCG / Consumer Goods Department: Sales & Marketing Reports To: Brand Manager
About Amel Susan Products
Amel Susan Products is a consumer goods company involved in the FMCG industry, offering products to the Nigerian market. The company focuses on building its brand presence and connecting with consumers through effective marketing, product promotion and customer engagement.
Amel Susan Products is seeking to strengthen its Sales and Marketing team with the recruitment of a creative, strategic and data-driven Content Strategist & Social Media Officer.
Job Summary
The Content Strategist & Social Media Officer will be responsible for developing and implementing content strategies that support the company’s brand identity, marketing objectives and business growth.
The successful candidate will manage the company’s social media platforms, create engaging digital content, coordinate marketing campaigns and monitor online audience engagement. The role also involves analysing content performance, identifying emerging digital trends and ensuring consistent brand messaging across all communication channels.
Key Responsibilities
- Develop content strategies aligned with the company’s brand identity and marketing objectives.
- Manage social media platforms, including Instagram, Facebook, TikTok and YouTube.
- Develop creative content ideas, captions, scripts, short-form videos and social media posts.
- Create and maintain content calendars for product promotions, marketing campaigns and product launches.
- Coordinate with the creative team to ensure the timely production and delivery of quality content.
- Monitor audience engagement, respond to feedback and build an active online community.
- Track content performance and prepare social media analytics reports.
- Monitor digital trends, competitor activities and consumer behaviour.
- Support influencer collaborations, product campaigns and brand activation activities.
- Maintain consistent brand messaging and visual identity across digital platforms.
Qualifications and Requirements
- B.Sc. or HND in Marketing, Mass Communication, Digital Marketing, Public Relations or a related discipline.
- 3–5 years’ relevant experience in content strategy, social media management or digital marketing, preferably within the FMCG or consumer goods industry.
- Proven experience managing social media accounts for a brand or business.
- Strong copywriting, storytelling and creative communication skills.
- Good knowledge of social media trends, algorithms and analytics.
- Experience using Meta Business Suite, Canva, CapCut and other relevant content creation tools.
- Strong organisational, analytical and project coordination skills.
- A portfolio or links showcasing previous content and social media campaigns are required.
Key Performance Indicators (KPIs)
Performance in this role will be assessed based on the following:
- Social media reach and audience growth.
- Engagement rates and community interaction.
- Adherence to content calendars and timely publication.
- Video views and overall content performance.
- Brand consistency and content quality.
- Campaign execution and contribution to brand growth.
How to Apply
Interested and qualified candidates should send their CV and portfolio to [email protected].
Email Subject: Application – Content Strategist & Social Media Officer
Application Closing Date: Not Specified.
Only shortlisted candidates will be contacted.