Job Title: Head of Marketing
Company: Piggytech Global Limited – PiggyVest
Location: Victoria Island, Lagos
Employment Type: Full-time
Piggytech Global Limited is a financial technology company focused on giving individuals the power to better manage and grow their finances. Through its financial products and services, the company aims to make saving, investing and managing money more accessible while building trust and delivering value to its customers.
Piggytech is committed to providing a progressive and open-minded work environment built around diversity, openness and collaboration. The company encourages teamwork, professional development and innovation as it continues to expand its products and strengthen its position in the financial technology sector.
Job Summary
Piggytech Global Limited is seeking to recruit an experienced Head of Marketing to lead its marketing function across Piggytech and its products. Working closely with the Chief Marketing Officer, the successful candidate will translate business objectives into effective marketing strategies that strengthen the company’s brands, grow its customer base, deepen customer engagement and support long-term business growth.
The role involves overseeing brand strategy, product marketing, customer acquisition and retention, content, communications, partnerships and campaigns. The successful candidate will also build and lead a high-performing marketing team, providing strategic direction, structure and support to ensure consistent delivery.
Key Responsibilities
Marketing Strategy and Business Growth
- Develop and execute an integrated marketing strategy for Piggytech and its products, aligned with business priorities and customer needs.
- Translate company objectives into clear marketing plans, measurable targets, budgets and priorities.
- Balance brand building with customer acquisition, activation, engagement, retention and advocacy.
- Identify opportunities to reach new audiences, strengthen market positioning and increase product adoption.
- Lead market research, customer insight and competitor analysis to inform marketing and business decisions.
- Collaborate with the CMO and other business leaders to identify opportunities and allocate marketing resources effectively.
Brand Strategy and Creative Direction
- Define and maintain clear positioning for Piggytech and its product brands.
- Strengthen brand awareness, preference and trust across customer segments.
- Establish creative direction and quality standards for campaigns that are culturally relevant and appeal to Nigerian audiences.
- Oversee brand identity, messaging and storytelling across digital platforms, advertising, events and partnerships.
- Review major campaigns and creative outputs to ensure alignment with brand values and business objectives.
- Maintain consistency across the company’s different product brands.
Product Marketing and Customer Lifecycle
- Lead go-to-market strategies for new products, features and services, including audience definition, positioning, messaging and launch plans.
- Translate product features into clear customer benefits.
- Collaborate with Product, Engineering and Customer Success teams on product development and launch planning.
- Develop marketing programmes that support customer onboarding, activation, repeat usage, retention and reactivation.
- Identify opportunities for cross-product adoption based on customer needs and behaviour.
- Use customer feedback and campaign insights to improve messaging and product adoption.
Customer Acquisition, Campaigns and Partnerships
- Lead customer acquisition across paid, owned, earned, referral, partnership and offline channels.
- Oversee integrated campaigns covering content, social media, digital advertising, public relations and events.
- Develop partnerships with businesses, platforms and communities to expand market reach.
- Guide channel selection, audience targeting, campaign execution and optimisation.
- Evaluate acquisition quality using activation, retention and long-term customer value.
- Ensure campaigns have clear objectives, budgets, timelines and responsibilities.
Communications and Reputation Management
- Oversee external communications, media relations and public-facing messaging across Piggytech and its products.
- Develop communication strategies that strengthen public understanding and customer confidence.
- Lead marketing responses to service disruptions, sensitive issues and reputational incidents in collaboration with relevant departments.
- Establish processes for reviewing, approving and publishing external communications.
- Ensure marketing claims and customer communications are accurate and responsible.
- Maintain effective verification, approval and escalation procedures.
People Leadership and Team Development
- Lead and develop the marketing team, establishing clear responsibilities and performance expectations.
- Coach team leads and develop effective management practices.
- Set measurable individual and team goals and conduct regular performance reviews.
- Address performance gaps through constructive feedback, support and accountability.
- Identify skills gaps and collaborate with People Operations on recruitment and talent development.
- Build a culture of ownership, collaboration, creativity and continuous improvement.
- Manage team capacity, workloads and delivery timelines effectively.
- Strengthen collaboration within the marketing function and across the organisation.
Budget, Operations and Performance
- Manage marketing planning and budgets in collaboration with the CMO and Finance team.
- Allocate resources across products, channels and initiatives based on business priorities and expected returns.
- Establish effective workflows for campaign planning, approvals, quality checks and reporting.
- Manage agencies, vendors and external partners, ensuring quality delivery and measurable results.
- Develop performance reports covering brand health, campaign effectiveness, customer acquisition, engagement and business outcomes.
- Present marketing performance, insights, risks and recommendations to leadership.
Qualifications and Experience
- At least 10 years of progressive marketing experience, including a minimum of 5 years in senior marketing leadership with responsibility for strategy, budgets and team performance.
- Substantial experience managing marketing teams and team leads, including developing managers and improving team performance.
- Proven experience leading a broad marketing function covering brand strategy, product marketing, customer acquisition, engagement and communications.
- Demonstrated success in growing consumer brands and acquiring customers at scale, supported by measurable results.
- Experience developing strategies that improve customer activation, retention and long-term value.
- Strong brand positioning, storytelling and creative judgement.
- Excellent commercial and analytical skills, including budget management, channel performance evaluation and resource allocation.
- Experience leading product launches and coordinating multi-channel marketing campaigns.
- Proven ability to build partnerships that deliver measurable business or brand outcomes.
- Experience managing external communications, sensitive issues and reputational risks.
- Deep understanding of Nigerian consumers, culture and media, with the ability to develop marketing strategies for different audiences.
- Experience in fintech or financial services, with an understanding of customer trust and responsible communication.
- Experience overseeing marketing activities across multiple products or brands.
- Strong stakeholder management and communication skills, with the ability to influence senior leaders and collaborate across departments.
- Ability to provide strategic direction while remaining involved in execution, quality control and problem-solving.
Required Skills and Competencies
- Strategic marketing and business planning
- Brand management and positioning
- Product marketing and go-to-market strategy
- Customer acquisition and retention
- Digital marketing and campaign management
- Market research and consumer insights
- Creative direction and storytelling
- Budget management and commercial analysis
- Team leadership and talent development
- Stakeholder management and cross-functional collaboration
- Corporate communications and reputation management
- Performance measurement and reporting
How to Apply
Interested and qualified candidates should apply online through the Piggytech Global Limited recruitment portal.
Application Link: https://piggytech.seamlesshiring.com/job/view/11402#/
Application Closing Date
Not Specified.