Senior Brand Designer at Paystack

Company: Paystack | Job Title: Senior Brand Designer | Location: Lagos | Employment Type: Full-time (Hybrid)

Paystack is a technology company solving payment challenges for ambitious businesses. Its mission is to help merchants across Africa get paid by anyone, anywhere in the world. More than 9,000 businesses in Nigeria use Paystack’s payments gateway, including leading companies across various sectors.

About the Role

Paystack is looking for a Senior Brand Designer who leads with art direction and executes with strong design craft. The successful candidate will shape how Paystack presents itself across brand, marketing, product storytelling and launch campaigns while helping to raise the creative standard across the design team.

This is a senior individual contributor role requiring strength in both creative direction and hands-on design. The role involves directing illustration, motion, photography and video while personally executing brand and motion design work.

The Senior Brand Designer will report to the Design Studio Lead and take ownership of high-priority projects from initial concept through final execution. This is a full-time, Lagos-based role.

Key Responsibilities

• Lead creative direction on high-priority projects, including storytelling campaigns, product launches, web, social media, events, presentations and merchandise.
• Develop visual concepts from briefs and carry them through to polished execution.
• Build brand systems, including asset libraries, templates and guidelines that enable teams to create brand-aligned work independently.
• Define how non-design teams can effectively use AI tools in line with the brand.
• Design and animate campaign key visuals, social and web assets, motion pieces, launch graphics, event materials, merchandise and presentation systems.
• Turn product and business stories into clear, trustworthy and distinctive visual systems.
• Provide art direction across illustration, motion, photography and video projects.
• Work with internal team members and external collaborators where required.
• Deliver creative work across different platforms and formats while managing timelines and production requirements.
• Partner with the Brand Storytelling team to develop creative approaches that support brand and business objectives.
• Provide creative feedback and improve the quality of work across the design team.
• Present creative concepts and clearly explain the reasoning behind design decisions.
• Participate in design critiques, share work early and contribute to the development of the team’s creative standards.

Requirements

• At least five years of experience in design and art direction, preferably within a technology startup, agency or product-led company.
• Strong hands-on experience in both brand and motion design.
• Portfolio demonstrating work personally directed and personally executed by the candidate.
• Strong conceptual thinking and the ability to develop clear visual ideas and relevant metaphors.
• Excellent visual taste and creative judgement.
• Strong attention to detail, including image quality, styling, spacing, texture, colour balance, consistency and production quality.
• Proficiency in Figma, Adobe Creative Cloud and Google Slides.
• Strong understanding of brand tone and the ability to adapt creative work across expressive, restrained, commercial, editorial, functional and story-led contexts.
• Experience creating useful and visually compelling brand work that clarifies messages, supports stories and builds trust.
• Experience developing templates, guidelines or asset libraries that enable consistent brand execution across teams.
• Ability to turn broad or unclear input into a clear creative direction.
• Ability to provide specific and constructive art-direction feedback.
• Ability to collaborate effectively with senior creatives and stakeholders.
• Strong understanding of timelines, resources and production constraints.
• Ability to estimate and communicate execution requirements clearly.
• Confidence presenting creative work and explaining design decisions to stakeholders.

Bonus Skills

• Experience working on brand or product campaigns for technology companies.
• Experience transforming product UI into marketing or campaign visuals.
• Experience building or prototyping with AI tools.
• Knowledge of design engineering and emerging creative workflows.
• Experience collaborating with photographers, filmmakers, illustrators or animators.
• Interest in mentoring and helping other designers develop their skills.

How to Apply

Interested and qualified candidates should apply online through the Paystack careers portal:

Click here to apply online

Application Closing Date: Not Specified