Events & Experiential Specialist at CIG Motors

Company: CIG Motors Company Limited
Job Title: Events & Experiential Specialist
Location: Victoria Island, Lagos
Employment Type: Full-time
Job Field: Marketing / Events / Experiential Marketing
Industry: Automotive
Qualification: Bachelor’s Degree in Marketing, Events Management, Communications, or a related field
Experience: 4–6 years’ experience in events management or experiential marketing
Salary: Attractive
Application Closing Date: Not Specified

CIG Motors Company Limited is one of the African subsidiaries of Choice International Group and the exclusive premiere representative of leading Chinese automotive brands, including GAC Motors, JMC Motors, Dongfeng Motors, FAW Group, and Wuling Motors, in the Nigerian and African markets.

The company has expanded its market presence nationwide through strategic partnerships and alliances, delivering high-quality and premium vehicles while focusing on customer satisfaction, quality, innovation, and growth.

Job Summary

The Events & Experiential Specialist will plan and execute events, activations, and experiential marketing initiatives, including test drives, exhibitions, product launches, and sponsorships. The role is focused on enhancing CIG Motors’ brand visibility and deepening customer engagement.

Key Responsibilities

Event Planning and Execution

• Plan, coordinate, and execute company events, exhibitions, test-drive sessions, product launches, and brand activations.
• Manage event logistics, timelines, and on-the-ground execution to ensure smooth delivery.

Vendor, Venue and Budget Management

• Source and manage vendors, venues, and suppliers for events and activations.
• Manage event budgets and ensure cost-effective delivery without compromising quality.

Experiential Marketing and Partnerships

• Design experiential marketing concepts that drive brand engagement and lead generation.
• Identify and support sponsorship opportunities and partner activations that align with brand objectives.

Coordination and Reporting

• Work closely with sales, marketing, and dealership teams to align events with business objectives.
• Evaluate event outcomes, gather feedback, and report on turnout, leads generated, and ROI.

Requirements

• Bachelor’s Degree in Marketing, Events Management, Communications, or a related field.
• Minimum of 4–6 years’ experience in events management or experiential marketing.
• Experience in the automotive or a related consumer industry is an advantage.
• Strong project and vendor management skills.
• Creativity in designing experiential and activation concepts.
• Sound budget management ability.
• Excellent organisational and multitasking skills.
• Strong communication and stakeholder coordination skills.

Benefits

• Competitive salary.
• 13th Month Allowance.
• Leave Allowance.
• Monthly Performance Bonus.
• Retirement Savings.
• Paid Time Off.
• Opportunity to work in a fast-paced and dynamic environment.

How to Apply

Interested and qualified candidates should apply online through the CIG Motors recruitment portal.

Click here to apply online

Application Closing Date

Not Specified.