Marketing Manager at CIG Motors

Company: CIG Motors Company Limited
Job Title: Marketing Manager
Location: Victoria Island, Lagos
Employment Type: Full-time
Job Field: Marketing / Sales / Business Development
Industry: Automotive
Qualification: Bachelor’s Degree in Marketing, Business Administration, Communications, or a related field
Experience: 6–8 years’ marketing experience, including at least 2 years in a managerial or leadership role
Salary: Attractive
Application Closing Date: Not Specified

CIG Motors Company Limited is one of the African subsidiaries of Choice International Group and the exclusive premiere representative of leading Chinese automotive brands, including GAC Motors, JMC Motors, Dongfeng Motors, FAW Group, and Wuling Motors, in the Nigerian and African markets.

The company has expanded its presence nationwide through strategic partnerships and alliances, offering a portfolio of premium vehicles while focusing on customer satisfaction, quality, innovation, and growth.

Job Summary

The Marketing Manager will lead the overall marketing strategy and execution for CIG Motors, overseeing brand management, digital and offline campaigns, events, and creative output. The role is responsible for building brand equity, driving customer engagement, and generating qualified leads that support the company’s retail and fleet sales targets.

Key Responsibilities

Marketing Strategy and Planning

• Develop and execute annual marketing plans and budgets aligned with overall business and sales objectives.
• Define and maintain the company’s brand positioning and messaging across all channels.
• Set marketing objectives and translate them into actionable plans for the marketing team.

Campaign and Brand Management

• Plan and oversee integrated marketing campaigns from concept through execution and evaluation.
• Ensure consistent brand identity, tone, and visual standards across all marketing touchpoints.
• Approve creative concepts, campaign messaging, and marketing collateral before release.

Team Leadership

• Lead, mentor, and manage the marketing team.
• Allocate responsibilities, set performance targets, and review team output.
• Identify training and development needs to build team capability.

Digital, Social and Offline Oversight

• Oversee the execution of social media strategy, digital marketing, and offline/traditional marketing initiatives.
• Coordinate with the Events & Experiential Specialist to align activations with overall marketing plans.
• Ensure a cohesive and consistent marketing approach across online and offline channels.

Stakeholder, Vendor and Budget Management

• Manage relationships with external agencies, media vendors, and sponsorship/partnership opportunities.
• Negotiate vendor contracts and manage the overall marketing budget.
• Track marketing spend against budget and report variances.

Reporting and Analytics

• Track marketing ROI, campaign performance, and lead generation metrics.
• Prepare and present regular marketing performance reports.
• Use data and market insights to continuously refine marketing strategy.

Requirements

• Bachelor’s Degree in Marketing, Business Administration, Communications, or a related field.
• A Master’s Degree or MBA is an advantage.
• Professional marketing certification such as CIM or NIMN is an advantage.
• Minimum of 6–8 years’ marketing experience, including at least 2 years in a managerial or leadership role.
• Experience in the automotive, FMCG, or a related industry is preferred.
• Proven track record of managing integrated marketing campaigns and teams.

Key Skills and Competencies

• Strategic marketing planning and budget management.
• Strong brand management expertise.
• Excellent leadership and team management skills.
• Strong communication and stakeholder management ability.
• Data-driven decision-making and analytical skills.
• Creativity balanced with commercial and business acumen.
• Vendor and agency management experience.

Benefits

• Competitive salary.
• 13th Month Allowance.
• Leave Allowance.
• Monthly Performance Bonus.
• Retirement Savings.
• Medical Coverage.
• Paid Time Off.
• Opportunity to work in a fast-paced and dynamic environment.

How to Apply

Interested and qualified candidates should apply online through the CIG Motors recruitment portal.

Click here to apply online

Application Closing Date

Not Specified.