Job Title: Digital Marketing Executive
Company: Rome Business School Nigeria
Location: Ikeja, Lagos
Employment Type: Full-time
Rome Business School Nigeria is a satellite campus of Rome Business School, headquartered in Rome, Italy. Located in Ikeja, Lagos, the institution is a managerial training and research institute focused on bridging the gap between academic learning and the job market through practical management education.
The school provides training programmes designed to equip entrepreneurs, managers and professionals with the knowledge, skills and ethical standards required to advance their careers, develop businesses and contribute to economic and social development.
Job Summary
Rome Business School Nigeria is recruiting a Digital Marketing Executive to optimise digital marketing campaigns, generate qualified leads and strengthen the institution’s online presence.
The successful candidate will develop and manage digital marketing initiatives that support student recruitment and enrolment growth, monitor campaign performance, maintain effective digital communication channels and contribute to the institution’s marketing objectives.
Key Responsibilities
- Drive student recruitment and enrolment growth through effective digital marketing campaigns across major online platforms.
- Monitor and evaluate campaign performance to ensure optimal reach, engagement and conversion rates.
- Maintain a strong, user-friendly institutional digital presence that supports the delivery of academic information and strengthens brand credibility.
- Ensure digital messaging and promotional materials align with institutional objectives and admission timelines.
- Prepare periodic campaign performance reports and insights to support strategic decision-making and continuous improvement.
- Support institutional visibility through market research, industry awareness and competitive analysis.
- Maintain consistency and accuracy across institutional marketing materials on digital and print channels.
- Collaborate with internal teams to improve student experience, communication effectiveness and institutional reputation.
Qualifications and Requirements
- B.Sc., HND or OND in Marketing or a related field.
- Minimum of three years’ experience in digital marketing, preferably within the education sector.
- Strong Excel skills and experience using customer relationship management (CRM) systems such as Zoho for student lead tracking.
- Practical experience in search engine marketing (SEM), Facebook, Instagram, LinkedIn and social media management.
- Knowledge of email marketing.
- Familiarity with marketing research tools such as SEMrush.
- Strong communication skills and a good understanding of communication principles.
- Relevant marketing certifications would be an added advantage.
Salary and Benefits
- Competitive salary based on experience and qualifications.
- Exposure to multi-channel digital marketing and data-driven decision-making within the education sector.
- Continuous learning through practical campaign optimisation, analytics and market research.
- Inclusive workplace that values innovation, ideas and continuous improvement.
- Opportunity to build a strong portfolio of education-focused digital marketing achievements.
- Collaborative and international work environment.
- Structured working environment with access to necessary tools and resources.
How to Apply
Interested and qualified candidates should send their updated CV and application to [email protected] using Digital Marketing Executive as the subject of the email.
Application Closing Date: 19th November 2026.
Note: Only shortlisted candidates will be contacted.