Job Title: Manager – Regional Marketing Brand Sponsorship
Company: MTN Nigeria Communications Plc
Location: Ikoyi, Lagos State, Nigeria
Employment Type: Full-time
About the Company
MTN Nigeria Communications Plc is a leading telecommunications company providing mobile communication, digital and connectivity solutions across Nigeria. Through its Marketing division, the company develops and implements brand strategies, marketing campaigns and customer engagement initiatives to strengthen its market presence.
MTN Nigeria promotes a workplace culture built around collaboration, innovation, continuous improvement and employee development. The company is committed to delivering a bold new digital world to Nigeria and Nigerians.
Job Summary
MTN Nigeria is seeking an experienced marketing professional to fill the position of Manager – Regional Marketing Brand Sponsorship in its Marketing division. The successful candidate will drive the localisation and implementation of MTN’s brand and marketing strategies across assigned regions.
The role involves developing regional marketing plans, coordinating advertising campaigns, managing sponsorships and brand activations, strengthening trade visibility and ensuring that marketing initiatives align with business objectives and commercial targets.
Key Responsibilities
- Develop annual regional marketing plans aligned with MTN’s overall brand strategy and business objectives.
- Prepare quarterly marketing plans covering campaigns, regional initiatives and brand-building activities to achieve set performance indicators.
- Oversee the adaptation and localisation of creative materials and media campaigns to reflect regional insights, language preferences and cultural contexts.
- Coordinate campaign rollouts and marketing material distribution across trade and digital channels, ensuring consistent execution and adherence to national timelines.
- Collaborate with Sales, Masterbrand, Sponsorship and Trade teams to align marketing activities with product and brand priorities.
- Manage regional sponsorships, events and activations from concept development and vendor briefing through execution, monitoring and post-event evaluation.
- Conduct retail audits and brand compliance checks across MTN shops, point-of-sale outlets and field marketing locations.
- Evaluate the effectiveness of campaigns, field activations and sponsorships using return-on-investment (ROI) metrics and customer feedback.
- Identify market trends, competitor activities and emerging local opportunities to strengthen MTN’s brand positioning.
- Work with Sales, Segment and wider brand teams to translate market insights into actionable marketing initiatives.
- Prepare campaign scorecards, brand compliance reports and performance dashboards to support strategic decision-making.
- Communicate key marketing information to regional sales teams to support product education and brand alignment.
Qualifications and Requirements
- Bachelor’s degree in Marketing, Mass Communication, Business-related studies or any Social Science discipline.
- Postgraduate Diploma in Marketing, Business Administration or a related discipline.
- A Master’s degree in Business Administration (MBA) will be an added advantage.
- APCON certification.
- Fluency in English and other local languages.
Required Skills and Experience
- 6–13 years of relevant professional experience.
- At least 4–8 years of experience in core marketing, brand management, consumer marketing, go-to-market strategy, regional or trade marketing, advertising and brand activations.
- At least four years of proven experience developing and executing marketing strategies, brand management initiatives, retail marketing and go-to-market plans.
- Experience working with marketing agencies and cross-functional commercial teams.
- Strong leadership and decision-making abilities.
- Excellent interpersonal and relationship management skills.
- Good understanding of brand strategy, marketing, sponsorships, promotions, brand activations and trade marketing.
- Ability to manage time-sensitive projects, meet deadlines and plan promotional activities focused on on-ground product adoption.
- Strong stakeholder engagement and collaboration skills.
How to Apply
Interested and qualified candidates should apply online through the MTN Nigeria recruitment portal.
Application Closing Date: 17 November 2026.
Note: Eligible females and persons with disabilities are encouraged to apply. MTN Nigeria does not charge applicants any fees at any stage of its recruitment process. Candidates should beware of fraudulent recruitment offers.