Digital Marketing Manager at Seven Up Bottling Company

Seven Up Bottling Company is one of Nigeria’s largest and oldest beverage manufacturing companies, with nine automated bottling plants across the country.

Details

Job Title: Digital Marketing Manager
Company: Seven Up Bottling Company
Location: Lagos
Job Type: Full-time
Industry: FMCG / Manufacturing
Job Field: Marketing and Communication
Experience: 5–7 years

Job Description

The Digital Marketing Manager will be responsible for developing and implementing digital marketing strategies aligned with the company’s overall brand and business objectives. The role involves managing digital campaigns, social media, content, online advertising and performance analytics to drive brand awareness, engagement and measurable business results.

Responsibilities

• Develop and implement comprehensive digital marketing strategies aligned with overall brand and business goals.
• Identify target audiences and tailor digital campaigns to their needs and behaviours.
• Define KPIs and success metrics for digital marketing initiatives.
• Plan, execute and optimise end-to-end digital marketing campaigns across social media, email marketing, content marketing and online advertising.
• Oversee A/B testing to refine campaign strategies and improve performance.
• Monitor and adjust campaigns in real time to maximise ROI and achieve marketing objectives.
• Develop and implement social media strategies to build brand awareness, engagement and customer loyalty.
• Manage content calendars across social media platforms and ensure a consistent brand voice.
• Engage with online communities, respond to enquiries and foster positive consumer interactions.
• Collaborate with content and creative teams to produce engaging digital content.
• Oversee the development of digital assets, including videos, graphics, blog posts and email newsletters.
• Ensure digital content aligns with the company’s brand messaging, tone and values.
• Use analytics tools such as Google Analytics and HubSpot to track campaign performance, website traffic and conversion rates.
• Analyse trends and performance data to identify opportunities for optimisation.
• Present findings and actionable recommendations to senior management.
• Manage the digital marketing budget and ensure initiatives are cost-effective.
• Allocate resources efficiently across digital channels and campaigns.
• Track expenditures and provide regular budget updates to leadership.

Requirements

• Minimum of a Bachelor’s Degree or HND in Marketing, Business Administration or a related field.
• 5–7 years of relevant work experience, including at least 2 years in a managerial role.
• Excellent communication skills.
• Strong interpersonal and people management skills.

How to Apply

Interested and qualified candidates should send their CV to [email protected] using the position as the subject of the email.

Application Closing Date

31st October, 2026.