Senior Brand Manager, Beer at Guinness Nigeria Plc

Guinness Nigeria Plc is a major market for Diageo and operates in Nigeria’s unique and fast-growing alcohol industry, with a beer market potential of more than 15 million hectolitres. The company is the only Total Beverage Alcohol (TBA) business in Nigeria, operating in an on-trade-dominated market alongside a rapidly growing off-trade channel.

Job Details

• Company: Guinness Nigeria Plc
• Job Title: Senior Brand Manager, Beer
• Job Requisition ID: JR1130093
• Location: Ikeja, Lagos
• Employment Type: Full-time
• Experience: 4–7 years
• Industry: FMCG / Consumer Goods

Purpose of the Role

The Senior Brand Manager, Beer will act as the owner of assigned brands, taking responsibility for brand growth, market performance and the end-to-end consumer journey.

The successful candidate will translate consumer, shopper and cultural understanding into effective brand activation, execution and commercial results.

Responsibilities

• Deliver brand P&L, net sales value, market share, brand health and ROI targets across assigned beer brands and portfolio segments.
• Lead the development and execution of integrated annual brand plans that drive sustainable growth and consumer engagement.
• Own the end-to-end consumer and shopper journey.
• Translate global growth drivers, campaigns and innovation initiatives into locally relevant activation programmes.
• Generate actionable consumer, shopper and cultural insights to inform portfolio, communication and activation strategies.
• Lead the Creative Adaptation agenda across Africa Partner Markets, ensuring high-quality localisation of global creative assets and campaigns.
• Act as the regional custodian of brand governance.
• Ensure compliance with global brand standards, visual identity systems, communication guidelines and responsible marketing principles.
• Provide strategic oversight and support to Partner Markets to ensure consistent and high-quality execution of brand plans and initiatives.
• Manage agency partners and adaptation processes to deliver efficient, effective and timely campaign deployment across markets.
• Collaborate with Commercial, Supply, Finance, Consumer & Shopper Insights and Innovation teams to identify growth opportunities and maximise commercial impact.
• Monitor business performance and marketing effectiveness.
• Use data and insights to optimise investment allocation and improve outcomes.
• Identify, evaluate and drive opportunities for portfolio expansion, innovation launches and market development initiatives.
• Build strong relationships with key Partner Market stakeholders to strengthen brand capability, governance and execution excellence across the region.
• Champion best-practice sharing and continuous improvement across Africa Partner Markets to improve marketing effectiveness and execution standards.

Requirements

• Degree in Marketing, Business or a related discipline.
• Typically 4–7 years of experience in marketing, commercial or FMCG roles.
• Proven track record of delivering integrated campaigns and business results.
• Strong stakeholder management and project leadership skills.

Key Competencies

• Consumer, Shopper & Cultural Understanding.
• Brand Building & Activation Excellence.
• Commercial and Financial Acumen & Cross-Functional Leadership.
• Digital and AI Literacy.

How to Apply

Interested and qualified candidates should apply online through the Diageo careers portal:

Click here to apply online

Application Closing Date

8th October, 2026.