Integrated Dairies Limited is a Nigeria-based dairy producer focused on delivering high-quality fresh milk and dairy products to consumers across the Nigerian market. Established in 2003, the company combines large-scale production with dairy-related research to improve product quality and innovation.
Integrated Dairies is committed to advancing local dairy capabilities, supporting the agricultural value chain and promoting food security. The company provides a growth-oriented environment that values operational excellence, responsible sourcing and continuous improvement.
Job Details
- Company: Integrated Dairies Limited
- Location: Ajuwon, Lagos and Ogun
- Employment Type: Full-time
- Industry: FMCG / Dairy
Role Description
The Area Sales Manager will be responsible for driving sales growth, managing distributor and retail relationships, and expanding market penetration for Integrated Dairies’ products within assigned territories.
The role involves developing and executing regional sales plans, monitoring sales performance, supervising and mentoring field sales representatives, and conducting regular market visits to gather insights on competitors and customer preferences.
The Area Sales Manager will also coordinate promotional activities, ensure proper product visibility and availability, and provide sales reports and forecasts to leadership. The role requires close collaboration with the marketing, supply chain and finance teams to optimise pricing, inventory and customer service.
Key Responsibilities
- Develop and execute regional sales plans to drive revenue and market growth.
- Manage distributor and retail relationships within assigned territories.
- Expand market penetration and strengthen the company’s presence across target markets.
- Set sales targets and monitor performance against agreed objectives.
- Supervise, mentor and motivate field sales representatives.
- Conduct regular market visits to assess customer needs, competitor activities and market trends.
- Coordinate promotional activities and ensure effective execution in assigned territories.
- Ensure proper product visibility and availability across sales channels.
- Prepare sales reports, forecasts and performance updates for management.
- Collaborate with marketing, supply chain and finance teams to optimise pricing, inventory and customer service.
- Analyse market and sales data to identify opportunities and challenges.
- Maintain strong relationships with customers, distributors, retailers and other stakeholders.
Qualifications and Skills
- Bachelor’s Degree in Business, Marketing, Sales or a related discipline.
- An advanced degree or professional certification is an advantage.
- Strong sales management and business development skills, including territory planning, target setting and performance tracking.
- Experience in channel management, distributor/retailer relationship management and field sales supervision.
- Competence in market analysis, forecasting and reporting using basic analytical tools and sales data.
- Excellent communication, negotiation and interpersonal skills.
- Proven ability to lead and motivate sales teams.
- Strong problem-solving and decision-making capabilities.
- Familiarity with FMCG or dairy/food and beverage sector sales operations is highly beneficial.
- Willingness to work in the field and travel regularly within Lagos State and nearby regions.
- Ability to work towards and meet commercial targets.
Application Closing Date
6th October, 2026.
How to Apply
Interested and qualified candidates should send their CV to [email protected] using the job title, “Area Sales Manager”, as the subject of the email.