Golden Penny Foods is a leading food brand under Flour Mills of Nigeria Plc (FMN), one of Nigeria’s prominent food and agro-allied companies. The brand provides a range of food products serving consumers and businesses across Nigeria.
Flour Mills of Nigeria Plc is an equal employment opportunity company and will under no circumstance request applicants to pay money or give any personal items of monetary value to the company or any agency.
Golden Penny Foods is recruiting to fill the position below:
Job Title: Assistant Manager, Marketing – B2B
Location: Lagos
Employment Type: Full-time
Purpose of the Job
To drive the achievement of assigned brand/category performance targets, including awareness, loyalty and volume, through the execution of effective sales, marketing and brand-building strategies and initiatives.
The Job
- Provide marketplace knowledge and generate insights to support regional category plan development and execution for B2B sales.
- Own and manage events and activations by collaborating with Sales and Marketing teams on the planning, monitoring and execution of promotional activities and events.
- Drive value creation, improve brand performance and achieve sales objectives in the marketplace.
- Strengthen existing B2B sales channels and develop new adjacent channels through insight generation and execution of effective strategies.
- Monitor and ensure the effective utilisation of the marketing budget by tracking expenditures.
- Support the development and implementation of marketing tactics that drive volume, market share, profitability and overall business performance.
- Oversee the design and development of promotional materials.
- Support the development of promotional strategies to enhance brand awareness, trial, preference, usage and loyalty while ensuring alignment with overall marketing objectives and brand positioning.
- Measure and report the performance of all sales and marketing events for assigned brands against set performance goals, including ROI and KPIs.
- Support the development of insight-driven Above-the-Line (ATL) marketing communications.
The Person Must
- Have strong communication and interpersonal skills.
- Possess strong leadership, negotiation and stakeholder management skills.
- Demonstrate excellent analytical and problem-solving abilities.
- Be proficient in leveraging data and sales insights to improve trade execution and business performance.
Qualification
- HND or Bachelor’s Degree in Business Administration, Marketing, Sales or any related discipline.
Experience
- Minimum of three (3) years’ relevant sales experience within the FMCG industry, preferably in redistribution sales.
How to Apply
Interested and qualified candidates should apply online through the official application portal.
Application Closing Date: Not Specified