Golden Penny Foods is seeking an experienced FMCG professional to join its trade development team in the Western region. The successful candidate will be responsible for developing trade channels for the Oil, Fats and Cereal Products category, driving sales performance, strengthening distributor partnerships and expanding market penetration.

We are recruiting to fill the position below:

Job Title: Assistant Manager, Trade Development (Oil, Fats & Cereal Products Category)

Company: Golden Penny Foods

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Location: Western Region, Nigeria

Job Type: Full-time

Job Description

The Assistant Manager, Trade Development will manage trade channels and distributor relationships for the Oil, Fats and Cereal Products portfolio, with responsibility for sales growth, market expansion, retail execution and category development.

Responsibilities include:

Managing multiple Key Distributors (KDs) to ensure effective trade development.
Driving sales volume and value targets across assigned territories.
Leading direct-to-retail redistribution initiatives, including van sales and open-market sales operations.
Enforcing Standard Operating Procedures (SOPs) for route planning.
Ensuring effective use of sales automation tools.
Expanding territory coverage through the development and optimisation of sub-distributor networks.
Increasing market penetration and availability of category products.
Coaching and mentoring Sales Development Officers (SDOs) and field sales teams.
Developing and executing Joint Business Plans (JBPs) with Key Distributors.
Supporting category growth, assortment expansion and market share development.
Monitoring competitor activities and category trends.
Providing actionable market insights and strategic recommendations.

Qualifications and Requirements

Mandatory experience in FMCG, specifically within the Oil, Fats and Cereal Products category.
Strong knowledge of FMCG redistribution and Route-to-Market (RTM) strategies.
Proven experience managing and developing Key Distributor networks across assigned territories.
Demonstrated ability to drive sales growth, achieve targets and expand market penetration.
Bachelor’s degree in Business Administration, Marketing or a related field.
Minimum of 5 years’ sales experience in FMCG, preferably in redistribution sales.
Experience managing food categories such as edible oils, fats, cereals or related staples is highly preferred.
Proven experience managing large Key Distributor networks and driving category growth.

How to Apply

Interested and qualified candidates should apply online through the Golden Penny Foods recruitment portal:

https://fmnplc.e-recruiter.ng/vacancy/apply/12731

Application Closing Date: Not Specified