Job Title: Brand & Marketing Specialist
Company: VFD Microfinance Bank
Location: Lagos, Nigeria
Employment Type: Not Specified
VFD Microfinance Bank is a digital financial services provider focused on delivering technology-driven banking solutions. The organisation is on a rapid growth trajectory and seeks ambitious and talented professionals who can contribute to its expanding operations through innovation, collaboration, and excellence.
Job Summary
VFD Microfinance Bank is recruiting a qualified professional for the position of Brand & Marketing Specialist in Lagos. The successful candidate will be responsible for developing and implementing brand and marketing strategies, managing corporate communications, creating engaging content, strengthening the organisation’s brand identity, and monitoring the performance of digital marketing campaigns.
Key Responsibilities
- Plan and implement marketing and brand strategies that support company objectives.
- Maintain consistency across the organisation’s visual identity, messaging, and communication channels.
- Create and manage content for the website, social media, newsletters, and other communication platforms.
- Translate financial market information into clear and engaging content for different audiences.
- Monitor campaign results, collect traffic data, and measure digital engagement.
- Prepare press releases, corporate announcements, speeches, and executive communications.
- Coordinate with internal teams to ensure editorial standards are consistently maintained.
- Support media relations and monitor public coverage of the organisation and capital market activities.
Qualifications and Experience
- Bachelor’s Degree in Marketing, Mass Communication, Public Relations, Business Administration, Advertising, or a related field.
- Four to seven years of experience in brand management, marketing communications, content and communications, digital marketing, or public relations.
- Experience managing corporate brands, digital platforms, marketing campaigns, and events.
- Experience in financial services, banking, capital markets, or a regulated industry is an added advantage.
Required Skills and Competencies
- Strong writing, editing, and presentation skills.
- Excellent project management abilities.
- Proficiency in Microsoft Office and content creation tools.
- Knowledge of design, social media, and analytics platforms.
- Ability to develop effective marketing strategies and manage corporate communications.
- Strong organisational and interpersonal skills.
Work Structure and Compensation
VFD Microfinance Bank offers opportunities for career development and advancement across the organisation. Employees also benefit from exposure to cross-sector and cross-border business activities within VFD’s ecosystem, alongside a work culture that promotes entrepreneurship, innovation, and collaboration.
How to Apply
Interested and qualified candidates should apply online through the application link below:
Application Closing Date: Not Specified.