Job Title: Brand Strategist
Company: Isaacworthub LLC
Location: Lagos, Nigeria
Employment Type: Full-time
Industry: Experiential Marketing
About the Company
Isaacworthub LLC is a fast-growing experiential and creative company delivering exceptional brand experiences across Africa. The company focuses on helping brands connect and engage with their audiences through creative ideas and meaningful experiences.
Job Summary
Isaacworthub LLC is seeking a creative and strategic Brand Strategist with a strong understanding of branding, consumer behaviour and market dynamics. The successful candidate will develop brand strategies that strengthen market relevance, improve audience engagement and deliver measurable business impact.
The ideal candidate will combine strategic insight, creativity and commercial awareness to shape how brands communicate and connect with their target audiences.
Key Responsibilities
- Develop brand strategies, positioning frameworks and communication narratives aligned with clients’ business objectives.
- Translate consumer insights, market research and cultural trends into actionable brand and experiential marketing strategies.
- Prepare creative briefs and provide strategic direction for campaigns, brand activations, events and integrated experiences.
- Identify target audiences, consumer behaviours and engagement opportunities across relevant touchpoints.
- Collaborate with creative, account management, production and business development teams to deliver cohesive brand experiences.
- Participate in client presentations, pitch development and strategic consultations.
- Monitor campaign effectiveness, evaluate brand engagement and recommend improvements.
- Keep up with industry trends, competitor activities, emerging technologies and changing consumer expectations.
Expected Outcomes
- Develop strong and differentiated brand positioning for clients.
- Create insight-led campaigns that connect effectively with target audiences.
- Contribute strategically to successful pitches and client engagements.
- Improve campaign relevance, audience engagement and measurable brand outcomes.
- Ensure creative execution remains aligned with clients’ business objectives.
Qualifications and Experience
- Bachelor’s degree in Marketing, Communications, Business Administration, Advertising or a related discipline.
- 4–7 years of relevant experience in brand strategy, advertising, marketing communications or experiential marketing.
- Strong understanding of brand positioning, consumer insights, integrated marketing and campaign development.
- Experience translating business objectives into creative and commercially relevant brand strategies.
- Experience working in an advertising, creative, experiential or brand consulting agency will be an advantage.
Required Skills and Competencies
- Strong research and analytical skills.
- Excellent storytelling and presentation abilities.
- Ability to develop strategic briefs and communicate ideas convincingly to clients and internal stakeholders.
- Strong commercial awareness and creativity.
- Effective cross-functional collaboration skills.
- Good understanding of consumer behaviour and market dynamics.
How to Apply
Interested and qualified candidates should send their CV and portfolio to [email protected], using Brand Strategist as the subject of the email.
Candidates with the strategic depth to think beyond campaigns and the creativity to turn ideas into memorable brand experiences are encouraged to apply.
Application Closing Date
Not Specified.