Job Title: Digital Content Lead
Location: Lagos, Nigeria
Company Overview:
Dot.ai is an AI-led neobank with a mission to revolutionize financial services in Africa. We provide innovative and inclusive financial solutions that enable people and businesses to thrive. We believe in leveraging technology to deliver affordable, convenient, and reliable financial services to underserved communities in Africa.
Job Overview:
We are looking for a talented and creative digital content lead to develop and execute a content strategy that drives engagement, awareness, and conversion.
As a Digital Content Lead, you will be responsible for creating and managing high-quality content across various digital channels, including our website, social media, email, and other online platforms. You will work closely with the brand and marketing team, product team, and other stakeholders to create compelling content that aligns with our brand messaging and business objectives. You will also collaborate with a team of content strategists and ensure that all content is delivered on time, on brand, and on budget.
Responsibilities:
- Develop and execute a content strategy that supports our business objectives and targets our audience.
- Manage the creation and distribution of high-quality content across various digital channels, including our website, social media, email, and other online platforms.
- Collaborate with a team of relevant team members and ensure that all content is delivered on time, on brand, and on budget.
- Conduct research and analysis to identify content gaps and opportunities, and provide insights to the marketing team and other stakeholders.
- Collaborate with the marketing team, product team, and other stakeholders to create compelling content that aligns with our brand messaging and business objectives.
- Develop and maintain a content calendar that outlines the content themes, formats, and distribution channels.
- Manage the content production process, including ideation, research, writing, editing, proofreading, and publishing.
- Ensure that all content is SEO-friendly, mobile-friendly, and accessible to all audiences.
- Monitor and analyze the performance of content across various digital channels, and provide insights and recommendations for optimization.
- Stay up-to-date with industry trends, best practices, and emerging technologies, and apply them to our content strategy.
Requirements:
- Bachelor’s degree in journalism, communications, marketing, or a related field.
- 5+ years of experience in digital content creation, preferably in the fintech industry.
- Strong writing, editing, and proofreading skills, with a keen eye for detail.
- Experience in managing and leading a team of content creators.
- Knowledge of SEO, social media, email marketing, and other digital marketing channels.
- Familiarity with content management systems (CMS), analytics tools (Mixpanel, Segment etc), and marketing automation platforms.
- Ability to work independently and collaboratively in a fast-paced environment.
- Excellent communication, organization, and project management skills.
- Passion for fintech, financial inclusion, and Africa’s development.
Benefits:
- Competitive salary and benefits package.
- Opportunity to work with a dynamic and passionate team that is committed to making a difference in Africa.
- Flexible working hours
- Professional development opportunities and support for career growth.
- Exposure to cutting-edge technologies and industry trends.
- Chance to be part of a fast-growing and innovative fintech startup that is changing the way people access financial services in Africa.
Are you excited about the opportunity to disrupt traditional financial services and join the team in creating new frontiers in Fintech? Then what are you waiting for? Apply by sending your CV to [email protected] to start your journey with us