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International CMO MR
Company: GE Healthcare
Category: Healthcare International, Marketing
Level: Senior
Job ID: R4008735
Relocation Assistance: No
Location: Lagos, Nigeria (Job available in all locations in the International Region)
Job Description Summary
The International Region includes Europe, the Middle East, Africa, Latin America, India, Japan, and AKA. As the International CMO MR, you will drive the modality marketing and commercial strategy to achieve business objectives. Key responsibilities include:
- Aligning marketing strategy with global SBU strategy considering regional specifics.
- Driving growth initiatives including strategic alliances and partnerships.
- Assessing and improving the Go-to-Market (GTM) strategy.
- Embracing a franchise mindset for equipment, service, IB retention, and demand forecast accuracy.
- Winning business through specialization and value-based selling.
Key Responsibilities
- Define and drive sales enablement strategies using product management.
- Develop regional expertise and product depth.
- Lead product teams to support sales, including Channel Partners.
- Generate new business opportunities leveraging GEHC’s market presence.
- Develop market segmentation strategies and product positioning plans.
- Evaluate and launch new products to capitalize on market demand.
- Act as a conduit to Global Product Marketing teams, providing region-specific inputs.
- Support key commercial initiatives and competitive pricing strategies.
- Increase channel contributions to revenue and enhance channel partner expertise.
- Implement focused business initiatives to trigger growth.
- Represent One GE HealthCare in multi-modality deals and large projects.
- Create a collaborative environment with country sales teams to enhance customer satisfaction.
- Develop long-term customer relationships and showcase new technologies.
- Continuously develop deep clinical and technical knowledge of modalities.
- Allocate Sales & Segment resources and provide clinical & technical support.
- Prepare business cases, financial models, and forecasts.
- Track and report key performance indicators and business development metrics.
- Leverage customer feedback for product or service enhancements.
- Collaborate with internal teams to align business development strategies.
- Drive employee engagement and recognition activities.
- Act as a role model for collaborative mindset across P&L/functions.
- Facilitate effective communication and collaboration within the organization.
Qualifications/Requirements
- Bachelor’s/advanced degree in engineering/management/related field.
- 12+ years’ experience in Business Management, Product Marketing/Development.
- Minimum of 10+ years in the healthcare industry.
- In-depth knowledge of healthcare market and GE HealthCare products/services.
- Proven ability to work with global teams for region-specific outcomes.
- Exemplary people management, leadership, and sales coaching skills.
- Strong business acumen, financial, and organizational skills.
- Advanced negotiation, problem solving, and influencing skills.
- High level presentation and interpersonal skills.
- Ability to energize and build rapport at all organizational levels.
- Ability to operate in a dynamic environment with a customer-first attitude.
- Ability to influence C-level executives in the Healthcare Industry.
- Strong compliance orientation.
- Experience in managing a matrix structure and building networks.
- Fluent in English.
Desired Characteristics
- Master’s degree in Business preferred.
- Mastery in external focus, lean mindset, entrepreneurial spirit, creativity, inclusive leadership.
- Experience managing multi-cultural teams and multi-market businesses.
- Strong track record in high technology, capital equipment product and solution sales.
Application Link
This role is open in all locations within the International Region even if not included in the role posting location. No relocation required.
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