MoMo Payment Service Bank is recruiting a Team Lead – Digital Marketing and Communications to lead its digital brand strategy, content development and customer engagement initiatives. The successful candidate will shape the company’s digital voice, build vibrant online communities and develop compelling stories that drive product adoption and strengthen brand loyalty.
Company: MoMo Payment Service Bank
Location: Victoria Island, Lagos, Nigeria (Hybrid)
Job Type: Full-time
Industry: Financial Technology (Fintech)
Experience: 3–7 years
Salary: Not Specified
Application Closing Date: Not Specified
MoMo Payment Service Bank provides digital financial services designed to improve access to convenient and inclusive payment solutions. The organisation leverages digital channels to connect with customers, merchants and agents while supporting the growth of its financial services.
Responsibilities
- Develop and manage content frameworks, storytelling strategies and brand messaging across digital channels.
- Lead the creation of campaigns, product explainers, community stories, brand assets and thought-leadership content.
- Maintain a consistent brand voice, tone and messaging across all communication platforms.
- Define digital communication strategies that support product launches, customer engagement and brand objectives.
- Collaborate with public relations teams to align messaging across earned, owned, shared and paid media.
- Monitor online conversations, customer sentiment and emerging trends to protect and strengthen the brand.
- Oversee social media strategy, editorial calendars, content creation, publishing, engagement and amplification.
- Build and grow online communities involving customers, creators, merchants, agents, affiliates and young people.
- Manage brand advocates and stakeholders to improve customer engagement and brand visibility.
- Collaborate with growth specialists to align organic social media activities with paid campaigns.
- Develop content for email, newsletters, push notifications, SMS and in-app communications.
- Create customer lifecycle communication strategies that support onboarding, activation, usage, education and retention.
- Lead digital creative development and campaign planning, including messaging frameworks and cross-channel content distribution.
- Work with brand, product and growth teams to ensure consistent messaging, audience targeting and creative quality.
- Develop audience-specific content strategies using video, text, user-generated content, short-form and long-form content, and interactive formats.
- Oversee website content structure, landing-page messaging, keyword alignment and app store optimisation support.
- Establish brand communication guidelines, tone-of-voice standards, content principles and approval processes.
- Support crisis communications and ensure messaging remains aligned with the organisation’s strategic direction.
Qualifications and Requirements
- A bachelor’s degree in Marketing, Mass Communication or a related field.
- Three to seven years of experience in digital marketing, marketing communications, content marketing or related roles.
- Experience in fintech is an advantage.
- A strong portfolio demonstrating previous work is mandatory. Applications without a portfolio link will not be considered.
- Excellent storytelling, content development and creative thinking skills.
- A strong understanding of digital culture, social platforms, content formats and the creator economy.
- Experience developing brand archetypes, tone-of-voice guidelines and messaging systems.
- Strong knowledge of social media strategy, community building and digital communications.
- Experience in campaign planning, narrative development and sentiment-driven engagement.
- Proficiency in producing and managing multiple content formats, including videos, scripts, carousels, blogs and user-generated content.
- Experience integrating campaigns across multiple channels and building digital-first brands.
- Ability to collaborate with media organisations, public relations teams, creative agencies, production teams and influencers.
- A good understanding of consumer psychology, content psychology and audience segmentation.
- Ability to translate customer insights into engaging content that drives action.
- Strong organisational skills and experience managing content calendars, production workflows, creators and agencies.
- Ability to work in a fast-paced environment and consistently deliver high-quality creative output.
How to Apply
Interested and qualified candidates should apply online through the MoMo Payment Service Bank recruitment portal. Applicants must include a link to their professional portfolio, as applications without one will not be considered.
Application Link: Apply for the Team Lead – Digital Marketing and Communications position
Application Closing Date: Not Specified.