Consumer Insights Analyst at FrieslandCampina WAMCOCompany: FrieslandCampina WAMCO Nigeria Plc
Job Title: Consumer Insights Analyst
Job Field: Sales & Marketing / Market Research / Data Analytics
Experience: 3–5 years
Location: Nigeria
Employment Type: Full-time
Qualification: Bachelor’s Degree
Job Description
The Consumer Insights Analyst is responsible for transforming consumer, market and commercial data into actionable insights that support business growth and strategic decision-making.
The role works closely with Marketing, Sales, Finance and R&D teams to deliver consumer insights, support innovation initiatives and strengthen a data-driven culture through advanced analytics and research.
Key Responsibilities
Consumer Insights & Research
- Lead the consumer insights agenda by recommending appropriate research methodologies.
- Manage strategic and ad hoc research projects addressing key business questions and opportunities.
- Apply qualitative and quantitative research methods to generate relevant consumer insights.
Data Analysis & Business Insights
- Analyse consumer, market and commercial data to identify trends, opportunities and risks.
- Use analytics platforms and research tools to generate actionable business insights.
- Translate complex data into clear recommendations that support business growth.
Strategic Decision Support
- Partner with Marketing, Sales, Finance, Innovation and other commercial teams to provide data-driven insights.
- Support strategic decision-making and initiatives aimed at improving business performance.
Growth Hacking & Innovation Support
- Support growth-hacking initiatives through research and insight generation.
- Lead insight activities for Microbattles and other innovation projects designed to accelerate business growth and customer value creation.
Stakeholder Management
- Act as a trusted advisor to cross-functional teams and senior leaders.
- Deliver relevant, timely and impactful insights that influence business strategies and priorities.
- Present findings and recommendations effectively to stakeholders.
KPI Development & Performance Monitoring
- Define KPIs for business growth initiatives.
- Monitor performance metrics and establish action standards.
- Support distribution growth, portfolio optimisation and commercial excellence.
Data Governance & Continuous Improvement
- Drive data quality, governance and accessibility initiatives.
- Ensure data integrity and support commercial teams in effectively using data for decision-making.
- Identify opportunities to improve insight generation and data utilisation.
Collaboration & Capability Building
- Collaborate with Global and Business Group Insight teams.
- Share best practices and co-develop innovative research approaches.
- Contribute to strengthening consumer insights capabilities across the organisation.
Digital & Research Innovation
- Champion digital thinking and modern research methodologies.
- Identify and implement innovative tools and techniques that improve insight generation and business impact.
Requirements
- Bachelor’s degree in Statistics, Economics, Marketing, Business Analytics, Data Science, Mathematics or a related discipline.
- 3–5 years of experience in Consumer Insights, Market Research, Data Analytics or Business Intelligence, preferably within the FMCG industry.
- Strong knowledge of qualitative and quantitative research methodologies.
- Proven ability to analyse consumer, market and commercial data and generate actionable business insights.
- Proficiency in data visualisation and analytics tools such as Power BI, Tableau, iSearch Analytics or similar platforms.
- Strong analytical, problem-solving and storytelling skills.
- Excellent stakeholder management and presentation skills.
- Ability to influence decision-making at senior levels.
- Experience supporting innovation, growth-hacking or commercial excellence initiatives is an advantage.
What FrieslandCampina Offers
- A global and collaborative working culture rooted in Dutch heritage.
- Training, coaching and hands-on development opportunities.
- Opportunities for local and international career mobility.
- Competitive rewards, flexible ways of working and employee benefits.
- A friendly and supportive work environment.
- The freedom and autonomy to take ownership and create meaningful impact.
How to Apply
Interested and qualified candidates should apply online through the FrieslandCampina careers portal:
Apply for the Consumer Insights Analyst position
Application Closing Date: Not Specified