Alaro City Development FZC is developing an integrated, mixed-use city spanning over 2,000 hectares in the North West Quadrant of the Lekki Free Zone. The development aims to address urban congestion and the shortage of quality housing and commercial property in Lagos and across Africa.

Alaro City’s vision extends beyond real estate development to creating the infrastructure, living and working spaces, communities, schools and hospitals needed to support Nigeria’s economic g
Alaro City is a joint venture between Rendeavour, the largest new city and industrial park builder in Africa, and the Lagos State Government. It is one of the fastest growing real estate and urban development projects in Nigeria. It is conceived on 2,000 hectares of land and has areas for offices, logistics and warehousing, homes, schools, healthcare facilities, hotels, entertainment and 150 hectares of parks and open spaces.

Job Title: Marketing Associate

Location: Lagos
Start Date: Immediately

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Responsibilities

Support the execution of the annual marketing plan.
Plan and execute all web, SEO/SEM, marketing database, email, social media, and display advertising campaigns.
Storytelling to capture the Alaro City opportunity as well as development progress.
Provide analysis of the existing PR environment and brand perception with target audiences, and identify key risks to the brand from the PR and marketing perspective.
Develop a social media plan each week and ensure at least 5 posts a week on each social media channel – 5 on Twitter, 5 on Facebook and 5 on Instagram.
Measure the effectiveness of implemented advertising, marketing and communications strategies to improve customer awareness of the Nigerian projects.
Update LinkedIn with news, events, and images.
Update the YouTube account with project videos.
Update the website with news, events, and images and other relevant content.
Design, build, and maintain our social media presence.
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
Plan, execute, and measure experiments and conversion tests.
Identify digital trends and insights, and optimize spend and performance based on the insights.
Contribute to the production and distribution of the monthly newsletters.
Update the database of marketing/stakeholder contacts on Mailchimp every month.
Generate online marketing leads to support the overall marketing target.
Devise strategies to drive online traffic to the company website.
Utilize a range of techniques including paid search, SEO and PPC to support the marketing strategy.
Improve the usability, design, content and conversion of the company website.
Assist in the procurement of suppliers for marketing activities.
Evaluate customer research, market conditions, and competitor data.
Review new technologies and keep the company at the forefront of developments in digital marketing.
All other duties and responsibilities as assigned by the Marketing Manager.
Work collaboratively with the sales team and use customer-centric insight to influence the marketing strategy and encourage advantageous outcomes for Alaro City
Provide marketing activity impact assessments that will feed into the weekly marketing reporting.
Write articles, press releases, etc. for print and online media.

Requirements
Hard skills and experience:

Bachelor’s Degree in a marketing-related discipline from a reputable university or tertiary institution;
6 – 8 years’ experience in digital marketing, preferably in Real Estate;
Very strong digital marketing, research, and analytical skills;
Excellent written and oral communication skills;

Soft skills:

Mature, pragmatic and flexible approach, strong commercial judgment.
Team player but comfortable working autonomously.
Exceptional written and verbal communication skills.
Good negotiation skills.
Good attention to detail.
Rigorous and organised approach.
Hands-on, ready to roll up the sleeves.

Personal characteristics:

High energy.
Result-oriented.
Strong work ethic.
Ability to work effectively under pressure.

Application Closing Date
Not Specified.

How to Apply
Interested and qualified candidates should:
Click here to apply onliner