Distributor Partner Specialist at Red Bull

Job Title: Distributor Partner Specialist
Location: Abuja
Job Type: Full-time

About Red Bull

Red Bull was founded in 1984 by sports enthusiast Dietrich Mateschitz. In 1987, the company launched a completely new product and created the energy drinks category, which it has led ever since. Today, Red Bull employs more than 10,400 people across over 167 countries and sells more than 6 billion cans annually. The World of Red Bull provides an environment where talented and passionate individuals can develop themselves, make an impact and build rewarding careers.

Purpose of the Job

The Distributor Partner Specialist will be responsible for ensuring effective execution of Red Bull distribution and trade marketing targets through the effective management of Distribution Partners (DPs) in the assigned region.

Key responsibilities include:

• Supporting the business planning process with the Line Manager and Distribution Partner.
• Supporting the development and implementation of the Trade Marketing Calendar and Commercial Annex.
• Tracking and reporting key performance indicators relating to the Trade Marketing Calendar and Commercial Annex.
• Building strong relationships across all departments within the Distribution Partner.
• Supporting the Distribution Partner in driving, managing and evaluating Red Bull trade initiatives.
• Ensuring implementation of Perfect Store standards across channels.
• Coaching and working with the Distribution Partner Sales Force in the classroom and field to achieve executional excellence.
• Supplying data for Red Bull’s internal reporting processes.

Key Responsibilities

• Support the Distribution Partner in preparing the Trade Marketing Plan and Commercial Annex in close coordination with the Line Manager.
• Support the Distribution Partner in achieving mutually agreed Commercial Annex and Trade Marketing targets.
• Educate the Distribution Partner team on Red Bull’s brand history and drive product trust and understanding.
• Train the Distribution Partner team on Perfect Store definitions by channel and outlet type, and follow through to ensure agreed targets and KPIs are implemented.
• Identify gaps in execution and distribution and prepare action plans.
• Enhance Distribution Partner capabilities through on-the-job and classroom training, including Power Selling, Power Coaching, High Pressure Negotiation and Conceptual Selling.
• Track actual performance against agreed KPIs and collaborate with the Line Manager and Distribution Partner Sales Manager to address issues and unlock sales opportunities.
• Undertake systematic and continuous market visits to points of sale based on the monthly DPM Routines Calendar.
• Spend approximately 70% of working time in the field with the Distribution Partner to enhance market execution through Perfect Store Audits, field coaching, accompaniment reports and feedback.
• Spend the remaining 30% on business planning, meeting preparation, meetings and timely reporting.
• Support the Distribution Partner in developing, coordinating, managing, implementing and assessing the Trade Marketing Calendar.
• Supervise and conduct spot checks and provide constructive feedback on the implementation and execution of trade agreements across assigned markets.
• Prepare and lead monthly business review meetings with Distribution Partner sales management and teams.
• Plan and order off-premise POS materials with Distribution Partner Sales Management and ensure proper storage, maintenance, reporting and handling.
• Review the ROI of Red Bull coolers placed in the market twice a year.
• Ensure timely delivery of distribution, PSA contracts and depletion reports according to brand standards.
• Fuel Sales Force passion through recognition, reward programmes and sharing of best practices.
• Support internal Red Bull reporting requirements relating to Financial Sales, Trade Sales, Depletions Stock Flow, POS, Cooler Tracking and Cooler Maintenance.
• Utilise Business Intelligence Reports and other tools to generate insights.
• Review market performance with the Line Manager on a monthly basis, covering DP and DPM scorecards.

Key Results and Deliverables

Success in this role will include:

• Implementing DPS routines according to the agreed DPS Routines Calendar.
• Implementing a comprehensive Trade Marketing Calendar and Commercial Annex for the Distribution Partner.
• Supporting the achievement of Business Plan objectives and KPIs in the assigned market.
• Ensuring effective and timely execution and evaluation of annual trade marketing and consumer promotions calendars.
• Delivering agreed individual targets and assignments.
• Communicating important and urgent matters accurately, objectively and credibly to resolve issues and identify opportunities.
• Maintaining successful ongoing internal and external relationships.
• Becoming a highly respected manager within the Red Bull network.
• Initiating and implementing best-practice initiatives.
• Staying up to date with market intelligence and developments in the field.
• Spending 70% of working time in the field with the Sales Force to support operational excellence.
• Delivering all reports and data using agreed templates and timelines.

Education, Skills and Experience

• A University Degree is required.
• Smart thinker, quick learner and proven operational achiever with strong business acumen.
• Excellent influencing and negotiation skills.
• Highly numerate and analytical.
• Proven ability to implement successful trade marketing plans.
• Excellent communication, presentation and training skills.
• Creative, outgoing and friendly personality.
• Ability to work independently with responsibility and strong organisational skills.
• Result-oriented approach.
• Experience with basic administrative programmes, Windows, Internet browsers, Word, PowerPoint and Excel.
• In-depth knowledge of the trade and competitive environment.
• Fluency in English.
• Minimum of 5 years’ sales experience in the consumer goods industry, preferably beverages.
• Knowledge of the Abuja, Lokoja and Jos open market/off-trade business environment.

How to Apply

Interested and qualified candidates should apply online through the official Red Bull careers website:

Apply for the Distributor Partner Specialist position

Application Closing Date

Not Specified.