Company: Coca-Cola HBC Nigeria | Location: Abuja, Nigeria | Job Type: Full-time | Category: Sales | Work Mode: On-site | Career Level: Early Careers
About the Role
Coca-Cola HBC Nigeria is recruiting a Horeca Business Developer to drive sales growth across the Hotels, Restaurants and Cafés (HORECA) channel in Abuja.
The successful candidate will be responsible for executing key sales drivers, including distribution, product visibility, promotions, quality execution and customer persuasion. The role also involves conducting commercial surveys to assess market demand and identify business growth opportunities within the HORECA segment.
Key Responsibilities
- Visit the top 75 key on-trade outlets within the assigned territory to achieve volume, revenue and distribution KPIs.
- Monitor coolers and take orders for the NBC product portfolio to ensure product availability.
- Supply point-of-sale materials (POSM) and execute visibility standards according to outlet type.
- Collect customer payments in line with the company’s credit policy.
- Ensure company coolers are safeguarded to prevent financial losses.
- Communicate updated NBC price lists to customers.
- Receive and implement on-the-job coaching and feedback from the Line Manager.
- Drive personal development through the Individual Development Plan (IDP).
- Recommend new outlets to improve customer coverage within the assigned territory.
- Provide market intelligence and competitor activity feedback to the Line Manager.
- Identify and develop new business opportunities within the assigned area.
- Build strategic partnerships with key customers to improve satisfaction and business growth.
- Collaborate effectively with Logistics, Finance and Marketing teams.
- Promote cross-functional account management to create value for customers.
- Support the successful launch and distribution of new products and categories.
Requirements
Applicants should possess:
- BA, B.Sc or HND in a relevant discipline.
- At least three (3) years’ experience in the FMCG industry, preferably within the alcoholic beverages or premium spirits category.
- Commercial and customer marketing experience in Spirits or Alcohol-Free Beverages (AFBs).
- Proven experience executing successful on-trade activations and in-market brand experiences.
- Strong commercial knowledge across NARTDs and premium spirits portfolios.
- Excellent sales and negotiation skills with key customers.
- Strong verbal, written and presentation communication skills.
- Ability to build productive internal and external relationships.
Why Join Coca-Cola HBC?
Coca-Cola HBC is committed to helping employees grow professionally while delivering outstanding business results. The company promotes a collaborative culture centred on continuous learning, customer focus and teamwork.
Employees are encouraged to develop their capabilities, contribute to business success and thrive in an environment that values innovation, simplicity and shared achievement.
How to Apply
Interested and qualified candidates should apply online through the Coca-Cola HBC careers portal:
Apply Here: https://careers.coca-colahellenic.com/en_US/careers/ProjectDetail/Horeca-Business-Developer/25577
| Application Closing Date: Not Specified