Fidelity Bank Plc began operations in 1988 as Fidelity Union Merchant Bank Limited. It transitioned to commercial banking in 1999 and became a universal bank in February 2001. Today, the bank provides a broad range of commercial, consumer, corporate and investment banking services.
Fidelity Bank Plc is seeking an experienced and results-driven Retail Sales Manager to lead sales teams and drive deposit mobilisation, customer acquisition and liability growth across its designated business areas.
Job Title: Retail Sales Manager
Job Details
Company: Fidelity Bank Plc
Locations: Onitsha, Anambra State; Benin City, Edo State; and Abia State
Job Type: Full-time
Industry: Banking and Financial Services
Job Summary
The Retail Sales Manager will lead regional sales operations, develop customer acquisition strategies and drive growth in savings, current accounts and other low-cost deposits. The successful candidate will oversee sales team performance, strengthen customer relationships and ensure the achievement of assigned business targets.
Key Responsibilities
- Lead and coordinate sales personnel within the assigned region.
- Drive growth in savings accounts, current accounts and other low-cost deposits.
- Develop and implement regional sales and customer acquisition strategies.
- Monitor sales team performance using management information systems (MIS) and performance reports.
- Coach, train and support sales teams to achieve assigned targets.
- Ensure adequate salesforce coverage across branches within the region.
- Manage the performance, engagement, recognition and reward of sales personnel.
- Identify performance gaps and implement corrective measures to improve results.
- Prepare regular reports on regional sales activities and deposit performance.
- Drive new customer acquisition and strengthen existing customer relationships.
- Monitor key business indicators, including deposit growth, account balances, cost of funds, sales productivity and profitability.
Key Performance Indicators
- Deposit mobilisation and liability growth.
- Savings and current account balances.
- New-to-bank customer acquisition.
- Cost of funds.
- Salesforce productivity.
- Profitability and profit before tax (PBT) contribution.
Requirements
- A minimum of a bachelor’s degree in a relevant discipline.
- At least five years of banking experience, preferably in sales, retail or SME banking, or relationship management.
- Proven experience in deposit mobilisation and customer acquisition.
- Strong sales leadership, people management and business development skills.
- Residence within the assigned business area and a good understanding of the local market, customer segments and business environment.
- Demonstrated ability to consistently meet and exceed sales targets.
Application Closing Date: Not Specified.
How to Apply
Interested and qualified candidates should send their CV to [email protected], using Retail Sales Manager as the subject of the email.