Consumer Insights Analyst at FrieslandCampina WAMCO

Job Title: Consumer Insights Analyst
Company: FrieslandCampina WAMCO Nigeria
Location: Nigeria
Job Type: Full-time
Job Field: Sales & Marketing / Market Research / Data Analytics
Experience: 3–5 years
Qualification: Bachelor’s degree
Posted: Not Specified
Application Closing Date: Not Specified

About the Company

FrieslandCampina WAMCO Nigeria is part of Royal FrieslandCampina, a global dairy company with Dutch roots and operations across multiple markets. The company brings together consumer knowledge, innovation and commercial expertise to develop products and solutions that contribute to nourishing people around the world.

About the Job

The Consumer Insights Analyst will transform consumer, market and commercial data into actionable insights that support business growth and strategic decision-making. The role will work closely with Marketing, Sales, Finance and R&D teams to provide consumer insights, support innovation initiatives and strengthen the organisation’s data-driven culture through advanced analytics and research.

Key Responsibilities

Consumer Insights & Research

• Lead the consumer insights agenda by recommending appropriate research methodologies.
• Manage strategic and ad hoc research projects addressing key business questions and opportunities.
• Generate insights that support business and consumer understanding.

Data Analysis & Business Insights

• Analyse consumer, market and commercial data to identify trends, opportunities and risks.
• Use analytics platforms and research tools to generate meaningful insights.
• Translate complex data into actionable recommendations that support business growth.

Strategic Decision Support

• Partner with Marketing, Sales, Finance, Innovation and other commercial teams.
• Provide data-driven insights to support strategic decision-making.
• Use consumer and market intelligence to improve business performance.

Growth Hacking & Innovation Support

• Support growth-hacking initiatives through research and insight generation.
• Lead research and insights for Microbattles and other innovation projects.
• Identify opportunities to accelerate business growth and customer value creation.

Stakeholder Management

• Act as a trusted advisor to cross-functional teams and senior leaders.
• Deliver relevant, timely and impactful insights.
• Influence business strategies and priorities through effective presentation of findings.

KPI Development & Performance Monitoring

• Support business growth initiatives by defining relevant KPIs.
• Monitor performance metrics and establish action standards.
• Provide insights that support distribution growth, portfolio optimisation and commercial excellence.

Data Governance & Continuous Improvement

• Drive data quality, governance and accessibility initiatives.
• Ensure data integrity across relevant business processes.
• Enable commercial teams to effectively use data in their day-to-day decision-making.

Collaboration & Capability Building

• Work with Global and Business Group Insight teams to share best practices.
• Co-develop innovative research approaches.
• Strengthen consumer insights capabilities across the organisation.

Digital & Research Innovation

• Champion digital thinking and modern research methodologies.
• Identify and implement innovative tools and techniques for insight generation.
• Improve the impact and efficiency of consumer research and analytics.

Requirements

• Bachelor’s degree in Statistics, Economics, Marketing, Business Analytics, Data Science, Mathematics or a related discipline.
• Minimum of 3–5 years’ experience in Consumer Insights, Market Research, Data Analytics or Business Intelligence, preferably within the FMCG industry.
• Strong knowledge of qualitative and quantitative research methodologies.
• Proven ability to analyse consumer, market and commercial data and generate actionable business insights.
• Proficiency in data visualisation and analytics tools such as Power BI, Tableau, iSearch Analytics or similar platforms.
• Strong analytical and problem-solving skills.
• Excellent storytelling and presentation abilities.
• Strong stakeholder management skills, with the ability to influence decision-making at senior levels.
• Experience supporting innovation, growth-hacking or commercial excellence initiatives is an advantage.

What FrieslandCampina Offers

• A global working culture rooted in Dutch heritage and collaboration across markets and teams.
• Training, coaching and hands-on development opportunities.
• Opportunities for local and international career mobility.
• Competitive rewards, flexible ways of working and benefits supporting personal and professional wellbeing.
• A friendly, informal and performance-driven work environment.
• The opportunity to take ownership and make a meaningful impact within a global organisation.

How to Apply

Interested and qualified candidates should apply online through the FrieslandCampina careers portal:

https://mycareers.frieslandcampina.com/job/Consumer-Insights-Analyst/61884-en_GB

Application Closing Date: Not Specified